Of the many obstacle races that I really want to do (and that list is ever growing), Tough Mudder is currently at the top of the list. As I’ve done my own reading to learn more about the events and company (I even applied for a couple jobs with them…sadly, I didn’t make the cut, sad face), one thing that has especially intrigued me about them has been their way of handling the unveiling of new obstacles. All of these companies, in order to stay fresh and keep their retention rate high, have to reinvent themselves in certain ways. But I haven’t seen many companies do what Tough Mudder does: building up the reveals of their new obstacles through awesome videos in spot-on social media campaigns. (One job I applied for was to work on their social media team, and yes, they still have my résumé.) Continue reading →